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Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
John Michael Morgan
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Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
John Michael Morgan
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers.
210 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 16 de dezembro de 2011 |
| ISBN13 | 9781118103524 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 224 |
| Dimensões | 159 × 235 × 21 mm · 434 g |
| Idioma | English |
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