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Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success
Fotiadis, Thomas A. (Democritus University of Thrace, Greece.)
Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success
Fotiadis, Thomas A. (Democritus University of Thrace, Greece.)
Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and supply chain management, to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one another.
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
A ser lançado | 14 de novembro de 2025 |
ISBN13 | 9781041096122 |
Editoras | Taylor & Francis Ltd |
Páginas | 436 |
Dimensões | 654 g (Peso (estimado)) |