A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation - Philip Kotler - Livros - Taylor & Francis Ltd - 9781032836843 - 24 de junho de 2024
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A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation

Philip Kotler

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A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation

According to a recent McKinsey & Co. global survey, 95% of surveyed CEOs believe that 'society has greater expectations than it did five years ago that companies will assume public responsibilities.' In turn, corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society. Th


464 pages

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 24 de junho de 2024
ISBN13 9781032836843
Editoras Taylor & Francis Ltd
Páginas 458
Dimensões 820 g
Editor Lindgreen, Adam

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