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A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation
Philip Kotler
A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation
Philip Kotler
According to a recent McKinsey & Co. global survey, 95% of surveyed CEOs believe that 'society has greater expectations than it did five years ago that companies will assume public responsibilities.' In turn, corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society. Th
464 pages
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 24 de junho de 2024 |
ISBN13 | 9781032836843 |
Editoras | Taylor & Francis Ltd |
Páginas | 458 |
Dimensões | 820 g |
Editor | Lindgreen, Adam |
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