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Digital Marketing: Analyzing its Transversal Impact
Digital Marketing: Analyzing its Transversal Impact
This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 21 de maio de 2026 |
| ISBN13 | 9781032471846 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 294 |
| Dimensões | 150 × 220 × 10 mm · 560 g |
| Editor | Botelho Pires, Paulo (Polytechnic of Porto, Portugal) |
| Editor | Duarte Santos, Jose (Polytechnic of Porto, Portugal) |
| Editor | Veiga Pereira, Ines (Polytechnic of Porto, Portugal) |