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Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour - Routledge Studies in Marketing
Honorata Howaniec
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Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour - Routledge Studies in Marketing
Honorata Howaniec
This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.
226 pages, 36 Tables, black and white; 39 Line drawings, black and white; 39 Illustrations, black an
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 26 de agosto de 2024 |
| ISBN13 | 9781032329239 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 226 |
| Dimensões | 150 × 220 × 10 mm · 453 g |
| Idioma | English |
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