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Big Data Analytics: Digital Marketing and Decision-Making
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Big Data Analytics: Digital Marketing and Decision-Making
This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics.
246 pages, 17 Tables, black and white; 8 Line drawings, color; 3 Line drawings, black and white; 14
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 4 de outubro de 2024 |
| ISBN13 | 9781032310442 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 246 |
| Dimensões | 150 × 220 × 10 mm · 400 g |
| Idioma | Inglês |
| Editor | Alam, Mansaf (Jamia Millia Islamia University, New Delhi) |
| Editor | Chaudhary, Kiran (Shivaji College, University of Delhi) |
