Navigating Nationalism in Global Enterprise: A Century of Indo-German Business Relations - Cambridge Studies in the Emergence of Global Enterprise - Lubinski, Christina (Copenhagen Business School) - Livros - Cambridge University Press - 9781009054003 - 8 de maio de 2025
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Navigating Nationalism in Global Enterprise: A Century of Indo-German Business Relations - Cambridge Studies in the Emergence of Global Enterprise

Lubinski, Christina (Copenhagen Business School)

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Navigating Nationalism in Global Enterprise: A Century of Indo-German Business Relations - Cambridge Studies in the Emergence of Global Enterprise

An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 8 de maio de 2025
ISBN13 9781009054003
Editoras Cambridge University Press
Páginas 298
Dimensões 403 g