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New Dimensions in Marketing / Quality-of-Life Research
A. Coskun Samli
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New Dimensions in Marketing / Quality-of-Life Research
A. Coskun Samli
Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries.
400 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 19 de maio de 1995 |
| ISBN13 | 9780899308869 |
| Editoras | Bloomsbury Publishing Plc |
| Páginas | 400 |
| Dimensões | 156 × 235 × 25 mm · 830 g |
| Editor | Samli, A. Coskun |
| Editor | Sirgy, M. Joseph |
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