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Marketing and the Quality-of-Life Interface
A. Coskun Samli
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Marketing and the Quality-of-Life Interface
A. Coskun Samli
The book is best suited as a resource for students in seminars dealing with marketing's role in society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.
368 pages, 1, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 23 de junho de 1987 |
| ISBN13 | 9780899301242 |
| Editoras | Bloomsbury Publishing Plc |
| Páginas | 366 |
| Dimensões | 156 × 234 × 20 mm · 689 g |
| Editor | Samli, A. Coskun |
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