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High Technology Services
Eric Viardot
This text provides insights into the evolving role of "service" in high technology companies and shows managers how marketing performance can be improved by designing services that are in line with customer needs and expectations.
198 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de maio de 1999 |
| ISBN13 | 9780890066478 |
| Editoras | Artech House Publishers |
| Páginas | 198 |
| Dimensões | 156 × 18 × 233 mm · 444 g |
| Idioma | Inglês |
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