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Demystifying Marketing: A guide to the fundamentals for engineers - History and Management of Technology
Patrick Forsyth
Demystifying Marketing: A guide to the fundamentals for engineers - History and Management of Technology
Patrick Forsyth
Demystifying Marketing is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering.
216 pages
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 30 de outubro de 2007 |
ISBN13 | 9780863418068 |
Editoras | Institution of Engineering and Technolog |
Páginas | 216 |
Dimensões | 312 g |
Idioma | English |
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