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Tourism Distribution Channels: Practices, Issues and Transformations Dimitrios Buhalis
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Tourism Distribution Channels: Practices, Issues and Transformations
Dimitrios Buhalis
This title looks at all the issues involves in the distribution of the tourism product. Contemporary case studies are considered from multiple theoretical perspectives, including: industry network theory; relationship marketing; industry structre; value chain approaches; and systems theory.
320 pages, 25 illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 13 de dezembro de 2001 |
| ISBN13 | 9780826454706 |
| Editoras | Bloomsbury Publishing PLC |
| Páginas | 400 |
| Dimensões | 170 × 245 × 22 mm · 692 g |
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