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The Problem of Political Marketing
Savigny, Dr Heather (De Montfort University, Leicester)
The Problem of Political Marketing
Savigny, Dr Heather (De Montfort University, Leicester)
Markets are no longer simply the mechanisms which governments regulate, but are the arena in which various political activities are undertaken. This book provides an examination and comprehensive critique of the contemporary use of marketing in British politics.
176 pages
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 15 de agosto de 2008 |
ISBN13 | 9780826428561 |
Editoras | Bloomsbury Publishing PLC |
Páginas | 158 |
Dimensões | 163 × 242 × 18 mm · 378 g |
Idioma | English |
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