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Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies
Benjamin GILAD
Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies
Benjamin GILAD
Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action.\
272 pages
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 12 de setembro de 2003 |
Data do lançamento original | 2018 |
ISBN13 | 9780814432068 |
Editoras | HarperCollins Focus |
Páginas | 272 |
Dimensões | 229 × 154 × 20 mm · 408 g |
Idioma | English |
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