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Buyer / Consumer Information Processing G David Hughes New edition
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Buyer / Consumer Information Processing
G David Hughes
This volume brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 2011 |
| ISBN13 | 9780807896891 |
| Editoras | The University of North Carolina Press |
| Páginas | 434 |
| Dimensões | 156 × 235 × 25 mm · 639 g |
| Idioma | Inglês |
| Editor | Ray, Michael L. |
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