Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketing - William F. Cody Series on the History and Culture of the American West - Joe Dobrow - Livros - University of Oklahoma Press - 9780806160108 - 14 de junho de 2018
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Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketing - William F. Cody Series on the History and Culture of the American West

Joe Dobrow

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Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketing - William F. Cody Series on the History and Culture of the American West

The average American today is bombarded with as many as 5,000 advertisements a day. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late nineteenth century when three charismatic individuals launched an industry that defines our national culture.


408 pages, 16 colour and 38 black & white illustrations

Mídia Livros     Hardcover Book   (Livro com lombada e capa dura)
Lançado 14 de junho de 2018
ISBN13 9780806160108
Editoras University of Oklahoma Press
Páginas 408
Dimensões 156 × 235 × 31 mm   ·   725 g

Ver tudo de Joe Dobrow ( por exemplo Hardcover Book )