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Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketing - William F. Cody Series on the History and Culture of the American West
Joe Dobrow
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Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketing - William F. Cody Series on the History and Culture of the American West
Joe Dobrow
The average American today is bombarded with as many as 5,000 advertisements a day. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late nineteenth century when three charismatic individuals launched an industry that defines our national culture.
408 pages, 16 colour and 38 black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 14 de junho de 2018 |
| ISBN13 | 9780806160108 |
| Editoras | University of Oklahoma Press |
| Páginas | 408 |
| Dimensões | 156 × 235 × 31 mm · 725 g |
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