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Predicting and Changing Behavior: The Reasoned Action Approach 1º edição
Fishbein, Martin (University of Pennsylvania, USA)
Predicting and Changing Behavior: The Reasoned Action Approach 1º edição
Fishbein, Martin (University of Pennsylvania, USA)
This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.
538 pages, 5 black & white illustrations, 3 colour illustrations, 34 black & white tables
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 27 de julho de 2009 |
ISBN13 | 9780805859249 |
Editoras | Taylor & Francis Inc |
Páginas | 538 |
Dimensões | 162 × 237 × 35 mm · 950 g |
Idioma | English |
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