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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World 1º edição
Haugtvedt
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World 1º edição
Haugtvedt
This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (`99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac
574 pages, Illustrations
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 13 de janeiro de 2005 |
ISBN13 | 9780805851557 |
Editoras | Taylor & Francis Inc |
Páginas | 574 |
Dimensões | 155 × 232 × 34 mm · 814 g |
Idioma | English |
Editor | Haugtvedt, Curtis P. (The Ohio State University, Columbus, USA) |
Editor | Machleit, Karen A. |
Editor | Yalch, Richard |
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