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Marketing of Engineering Consultancy Services: A Global Perspective
Pradeep Kumar Chatterjee
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Marketing of Engineering Consultancy Services: A Global Perspective
Pradeep Kumar Chatterjee
As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a paradigm shift. This book blends the authors' decades of experience in the engineering consultancy service industry with scholarly excellence.
136 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de março de 2019 |
| ISBN13 | 9780791861837 |
| Editoras | American Society of Mechanical Engineers |
| Páginas | 136 |
| Dimensões | 200 g |
| Idioma | English |
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