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Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
Philip Kotler
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Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
Philip Kotler
Offers an introduction to strategic marketing and presents ideas for gaining the competitive edge in the health care arena. This book analyzes aspects of customer driven health care industries, and uses examples and cases to show how real companies build and implement effective strategies.
576 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de maio de 2008 |
| ISBN13 | 9780787984960 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 576 |
| Dimensões | 242 × 189 × 34 mm · 1,09 kg |
| Idioma | English |
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