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The Global Market: Developing a Strategy to Manage Across Borders
JA Quelch
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The Global Market: Developing a Strategy to Manage Across Borders
JA Quelch
Discusses the twin forces of ideological and technological change that make globalization the most important issue facing executives. This book shows how many companies who have developed a global strategy, face the challenge of balancing a multinational presence with demands of the 'unglobal consumer' who does not have a 'one size fits all' need.
432 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 18 de junho de 2004 |
| ISBN13 | 9780787968571 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 432 |
| Dimensões | 159 × 232 × 33 mm · 694 g |
| Idioma | English |
| Editor | Deshpande, Rohit (Harvard Business School) |
| Editor | Quelch, John A. (Harvard Business School) |
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