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Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization
Bamford, James D. (McKinsey Company)
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Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization
Bamford, James D. (McKinsey Company)
Successful business alliances are critical to the competitive advantage of many companies. This book presents practices and information for using partnerships effectively. It helps you understand and use alliances better, whether you are a new or seasoned alliance professional, a business-development specialist, a line manager, or a top executive.
432 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 10 de janeiro de 2003 |
| ISBN13 | 9780787964627 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 432 |
| Dimensões | 236 × 162 × 34 mm · 850 g |
| Idioma | English |
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