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Listening to Your Donors
Bruce Campbell
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Listening to Your Donors
Bruce Campbell
In this text a marketing research and fundraising consultant for nonprofits offers guidance on winning the support of donors by listening to their needs through thoughtful survey research. A range of practical matters, from designing questionnaires to analysing survey results, is covered.
240 pages, illustrations, tables, index
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 15 de agosto de 2000 |
| ISBN13 | 9780787950378 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 240 |
| Dimensões | 160 × 239 × 22 mm · 440 g |
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