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Cognitive Interviewing: A Tool for Improving Questionnaire Design Gordon B. Willis
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Cognitive Interviewing: A Tool for Improving Questionnaire Design
Gordon B. Willis
The design and evaluation of questionnaires and other written and oral materials is a challenging endeavor, fraught with potential pitfalls. This book describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries.
348 pages, 1, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 22 de novembro de 2004 |
| ISBN13 | 9780761928041 |
| Editoras | SAGE Publications Inc |
| Páginas | 352 |
| Dimensões | 154 × 229 × 21 mm · 568 g |
| Idioma | Inglês |
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