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Optimal Database Marketing: Strategy, Development, and Data Mining Ronald G. Drozdenko
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Optimal Database Marketing: Strategy, Development, and Data Mining
Ronald G. Drozdenko
Looks at the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society. Appropriate for advanced undergraduate and graduate courses, this book moves from general concepts and examples of marketing databases to more specific data analysis techniques used to enhance the marketing process.
424 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 10 de maio de 2002 |
| ISBN13 | 9780761923572 |
| Editoras | SAGE Publications Inc |
| Páginas | 424 |
| Dimensões | 187 × 260 × 29 mm · 918 g |
| Idioma | Inglês |
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