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Moderating Focus Groups: A Practical Guide for Group Facilitation Thomas L. Greenbaum
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Moderating Focus Groups: A Practical Guide for Group Facilitation
Thomas L. Greenbaum
Designed for the needs of the focus group moderator, this guide covers everything from pre-session participant recruitment to post-session reporting. It includes a wealth of advanced and techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing.
264 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 28 de janeiro de 2000 |
| ISBN13 | 9780761920434 |
| Editoras | SAGE Publications Inc |
| Páginas | 264 |
| Dimensões | 152 × 228 × 19 mm · 450 g |
| Idioma | Inglês |
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