Conte aos seus amigos sobre este item:
Developing a Market Orientation
Developing a Market Orientation
The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. This book demonstrates the importance of market orientation on organizational culture, on strategy, and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
328 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 18 de maio de 1999 |
| ISBN13 | 9780761916932 |
| Editoras | SAGE Publications Inc |
| Páginas | 328 |
| Dimensões | 152 × 228 × 18 mm · 450 g |
| Idioma | Inglês |
| Editor | Deshpande, Rohit |