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Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
Josh Weltman
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Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
Josh Weltman
Mad Men co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy.
192 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 7 de abril de 2015 |
| ISBN13 | 9780761181750 |
| Editoras | Workman Publishing |
| Páginas | 192 |
| Dimensões | 152 × 205 × 20 mm · 304 g |
| Idioma | English |
| Contribuidor | Jon Hamm |
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