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Getting Attention Susan Y Kohl 1º edição
Getting Attention
Susan Y Kohl
A guide to getting your message heard in the dynamic and noisy markets. It is an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. It reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market.
196 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 31 de agosto de 2000 |
| ISBN13 | 9780750672597 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 196 |
| Dimensões | 150 × 220 × 10 mm · 290 g |
| Idioma | Inglês |
| Editor | Kohl, Susan Y. |