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Emerging Markets: Strategies for Competing in the Global Value Chain
Grosse, Robert (Dean, School of Business & Management, American University of Sharjah)
Emerging Markets: Strategies for Competing in the Global Value Chain
Grosse, Robert (Dean, School of Business & Management, American University of Sharjah)
Identify the opportunities and threats that emerging markets offer to established businesses with this practical book, which presents a value chain network model for strategic advantage.
272 pages
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 3 de novembro de 2015 |
ISBN13 | 9780749474492 |
Editoras | Kogan Page Ltd |
Páginas | 272 |
Dimensões | 240 × 173 × 16 mm · 474 g |
Idioma | English |