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The Economics of E-Commerce: A Strategic Guide to Understanding and Designing the Online Marketplace
Nir Vulkan
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The Economics of E-Commerce: A Strategic Guide to Understanding and Designing the Online Marketplace
Nir Vulkan
Offers professionals, investors, and MBA students the tools they need to evaluate the range of actual and potential e-commerce businesses at the microeconomic level. This title demonstrates how these tools can be used to assess a variety of applications. It is suitable for those seeking e-commerce solutions or planning to work in the field.
240 pages, 9 line illus.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de março de 2003 |
| ISBN13 | 9780691089065 |
| Editoras | Princeton University Press |
| Páginas | 240 |
| Dimensões | 240 × 164 × 24 mm · 516 g |
| Idioma | English |
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