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Strategic Management in Construction 2º edição
Langford, David (Shrathclyde University in Glasgow)
Strategic Management in Construction 2º edição
Langford, David (Shrathclyde University in Glasgow)
This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractorsa firms and the associated professions.
256 pages, 30 illustrations, bibliography, index
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 28 de novembro de 2001 |
ISBN13 | 9780632049998 |
Editoras | John Wiley and Sons Ltd |
Páginas | 260 |
Dimensões | 244 × 169 × 23 mm · 408 g |
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