The Leader's Edge: Using Personal Branding to Drive Performance and Profit

The Leader's Edge is must read for aspiring entrepreneurs and executives. Susan Hodgkinson hasdone what most management consultants and scholars are unable to do. She has written a bookconsistent with the best research on impression management, social networks and executivedevelopment without the jargon. The Leader's Edge provides keen insights and actionableprescriptions for creating a personal brand. The 5 P's framework is the most useful I have found foranalyzing and taking action to maximize how others will value your potential to contribute and bewilling to invest in it. Every aspiring professional of color needs to read this book. Susan Hodgkinson writes withsensitivity to the challenges racial minorities often face in large corporations. Her advice is part andparcel of the tools one needs to be liberated from the self limiting and defensive approachesminorities often take to being undervalued in their places of work. This book is about power andtaking control of one's own destiny." -David Thomas, Professor of Organization Behavior, Harvard Business School, and Author ofBreaking Through, The Making of Minority Executives in Corporate America "Sue Hodgkinson is a brilliant executive coach and a vital partner to me in supporting some of mymost important clients at Genzyme. Sue brings her successful approach forward in The Leader'sEdge. She gets to the heart of the matter in a way that few others do, enabling leaders to envisionand embark upon new pathways to personal excellence." -Joan Wood, Senior Vice President, Leadership and Organization Development, Genzyme Corporation "Every leader at every level needs to read this book." -Deborah Merrill-Sands, Dean, Simmons School of Management "Progressing to senior leadership requires a concerted series of adjustments in your leadershipapproach. This book helps you assess all the dimensions of how you lead, as well as the