Data Mining for the Social Sciences: an Introduction

Brief Description: "We live, today, in world of big data. The amount of information collected on human behavior every day is staggering, and exponentially greater than at any time in the past. At the same time, we are inundated by stories of powerful algorithms capable of churning through this sea of data and uncovering patterns. These techniques go by many names - data mining, predictive analytics, machine learning - and they are being used by governments as they spy on citizens and by huge corporations are they fine-tune their advertising strategies. And yet social scientists continue mainly to employ a set of analytical tools developed in an earlier era when data was sparse and difficult to come by. In this timely book, Paul Attewell and David Monaghan provide a simple and accessible introduction to Data Mining geared towards social scientists. They discuss how the data mining approach differs substantially, and in some ways radically, from that of conventional statistical modeling familiar to most social scientists. They demystify data mining, describing the diverse set of techniques that the term covers and discussing the strengths and weaknesses of the various approaches. Finally they give practical demonstrations of how to carry out analyses using data mining tools in a number of statistical software packages. It is the hope of the authors that this book will empower social scientists to consider incorporating data mining methodologies in their analytical toolkits"--Provided by publisher. Marc Notes: Includes bibliographical references and index.; We live, today, in world of big data. The amount of information collected on human behavior every day is staggering, and exponentially greater than at any time in the past. At the same time, we are inundated by stories of powerful algorithms capable of churning through this sea of data and uncovering patterns. These techniques go by many names - data mining, predictive analytics, machine learning - and they are being used by governments as they spy on citizens and by huge corporations are they fine-tune their advertising strategies. And yet social scientists continue mainly to employ a set of analytical tools developed in an earlier era when data was sparse and difficult to come by. In this timely book, Paul Attewell and David Monaghan provide a simple and accessible introduction to Data Mining geared towards social scientists. They discuss how the data mining approach differs substantially, and in some ways radically, from that of conventional statistical modeling familiar to most social scientists. They demystify data mining, describing the diverse set of techniques that the term covers and discussing the strengths and weaknesses of the various approaches. Finally they give practical demonstrations of how to carry out analyses using data mining tools in a number of statistical software packages. It is the hope of the authors that this book will empower social scientists to consider incorporating data mining methodologies in their analytical toolkits--Provided by publisher. Biographical Note: Paul Attewell is Distinguished Professor of Sociology at the Graduate Center of the City University of New York, where he teaches doctoral level courses on quantitative methods including data mining and other courses on the sociology of education and on social stratification. Professor Attewell is the principal investigator of a grant from the National Science Foundation that supports an interdisciplinary initiative on data mining in the social and behavioral sciences and education. In projects funded by the Spencer and Gates and Ford Foundations, Paul Attewell has also studied issues of access and inequality in K-12 schools and in higher education. One of his previous books, "Passing the Torch: Does Higher Education for the Disadvantaged Pay Off Across the Generations?," won the Grawemeyer Prize in Education and the American Education Research Association's prize for outstanding book in 2009. David B. Monaghan is a doctoral candidate in Sociology at the Graduate Center of the City University of New York, and has taught courses on quantitative research methods, demography, and education. His research is focused on the relationship between higher education and social stratification.

Contributor Bio:  Attewell, Paul Paul Attewell is Distinguished Professor of Sociology at the Graduate Center of the City University of New York, where he teaches doctoral level courses on quantitative methods including data mining and other courses on the sociology of education and on social stratification. Professor Attewell is the principal investigator of a grant from the National Science Foundation that supports an interdisciplinary initiative on data mining in the social and behavioral sciences and education. In projects funded by the Spencer and Gates and Ford Foundations, Paul Attewell has also studied issues of access and inequality in K-12 schools and in higher education. One of his previous books, "Passing the Torch: Does Higher Education for the Disadvantaged Pay Off Across the Generations?", won the Grawemeyer Prize in Education and the American Education Research Association's prize for outstanding book in 2009. David B. Monaghan is a doctoral candidate in Sociology at the Graduate Center of the City University of New York, and has taught courses on quantitative research methods, demography, and education. His research is focused on the relationship between higher education and social stratification. Contributor Bio:  Monaghan, David Paul Attewell is Distinguished Professor of Sociology at the Graduate Center of the City University of New York, where he teaches doctoral level courses on quantitative methods including data mining and other courses on the sociology of education and on social stratification. Professor Attewell is the principal investigator of a grant from the National Science Foundation that supports an interdisciplinary initiative on data mining in the social and behavioral sciences and education. In projects funded by the Spencer and Gates and Ford Foundations, Paul Attewell has also studied issues of access and inequality in K-12 schools and in higher education. One of his previous books, "Passing the Torch: Does Higher Education for the Disadvantaged Pay Off Across the Generations?", won the Grawemeyer Prize in Education and the American Education Research Association's prize for outstanding book in 2009. David B. Monaghan is a doctoral candidate in Sociology at the Graduate Center of the City University of New York, and has taught courses on quantitative research methods, demography, and education. His research is focused on the relationship between higher education and social stratification.