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Competitor Intelligence: Turning Analysis into Success - Wiley Series in Practical Strategy
David Hussey
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Competitor Intelligence: Turning Analysis into Success - Wiley Series in Practical Strategy
David Hussey
Competitor Intelligence Turning Analysis into Success David Hussey and Per Jenster The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis.
292 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 26 de janeiro de 1999 |
| Data do lançamento original | 1998 |
| ISBN13 | 9780471984078 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 292 |
| Dimensões | 159 × 245 × 27 mm · 553 g |
| Idioma | English |
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