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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
Jack Trout
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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
Jack Trout
The Genie in the PC is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. Readers will learn the essence of marketing; how much stock to put in the results of research; what leadership is really about; how marketing change comes from the top down; how to allocate budgets; and much more.
120 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 22 de novembro de 2002 |
| ISBN13 | 9780471236085 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 128 |
| Dimensões | 145 × 222 × 14 mm · 293 g |
| Idioma | English |
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