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The Seven Myths of Customer Management: How to be Customer-Driven Without Being Customer-Led
John Abram
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The Seven Myths of Customer Management: How to be Customer-Driven Without Being Customer-Led
John Abram
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard--edged consumerism. Whether or not "the customer is king," the first rule of business is to make money.
236 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de agosto de 2003 |
| ISBN13 | 9780470858806 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 240 |
| Dimensões | 164 × 235 × 23 mm · 489 g |
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