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Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment
Steger, Ulrich (International Institute for Management Development (IMD))
Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment
Steger, Ulrich (International Institute for Management Development (IMD))
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real--life examples illuminate the key message managers should take away from the book.
320 pages, further reading
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 6 de janeiro de 2003 |
Data do lançamento original | 2002 |
ISBN13 | 9780470848906 |
Editoras | John Wiley & Sons Inc |
Páginas | 320 |
Dimensões | 161 × 235 × 27 mm · 589 g |