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The Innovation Manual: Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market
Midgley, David (Insead)
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The Innovation Manual: Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market
Midgley, David (Insead)
How can organizations create innovations that add value to their customers and shareholders? This book intends to provide a solution to the problems faced by those at the forefront of innovation. It is designed to provide the core knowledge on how to create and deliver value innovation in one easily accessible book.
330 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de abril de 2009 |
| ISBN13 | 9780470724538 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 328 |
| Dimensões | 177 × 252 × 25 mm · 716 g |
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