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Sold on Language: How Advertisers Talk to You and What This Says About You
Sedivy, Julie (University of Calgary, Canada)
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Sold on Language: How Advertisers Talk to You and What This Says About You
Sedivy, Julie (University of Calgary, Canada)
As citizens of democratic societies, we celebrate choice and competition. However, as we have gained more choices, we have also become targets of persuasive messages by advertisers. In Sold on Language, two noted language scientists examine how rampant competition shapes the ways in which advertisers speak to us.
336 pages, Illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 14 de janeiro de 2011 |
| ISBN13 | 9780470683095 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 336 |
| Dimensões | 153 × 229 × 18 mm · 462 g |
| Idioma | English |
Ver tudo de Sedivy, Julie (University of Calgary, Canada) ( por exemplo Paperback Book )