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Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
G. Michael Maddock
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Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
G. Michael Maddock
People like new products. They go out of their way to search for new products. However, companies are truly terrible at providing new products that meet their needs. They do not have a disciplined, replicable process that employs a mix of creativity and science to introduce new products efficiently and effectively.
218 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de maio de 2011 |
| ISBN13 | 9780470643594 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 240 |
| Dimensões | 155 × 227 × 22 mm · 362 g |
| Idioma | English |
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