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Strategic Management Revised edition
Saloner, Garth (Stanford University Graduate School of Business, CA)
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Strategic Management Revised edition
Saloner, Garth (Stanford University Graduate School of Business, CA)
Designed for general managers who have or will have overall responsibility for a business. This book provides a set of frameworks, tools, and concepts to build this capability. It also offers insights into organizations and strategy that helps general managers make strategic thinking in their firms pervasive, effective, and rewarding.
464 pages, Illustrations (some col.)
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 12 de dezembro de 2005 |
| ISBN13 | 9780470009475 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 464 |
| Dimensões | 199 × 243 × 22 mm · 880 g |