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Health Services Marketing: A Practitioner's Guide 2008 edition
Richard K. Thomas
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Health Services Marketing: A Practitioner's Guide 2008 edition
Richard K. Thomas
For health care professional, clinical expertise is not enough - one has to know the market. This title explains the range of marketing activities and techniques, from promotions to pricing, helping health professional learn to navigate this important aspect of healthcare.
164 pages, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 19 de outubro de 2007 |
| ISBN13 | 9780387736044 |
| Editoras | Springer-Verlag New York Inc. |
| Páginas | 164 |
| Dimensões | 231 × 149 × 10 mm · 242 g |
| Idioma | English |
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