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Behavioural Research for Marketing: A Practitioner's Handbook
Julian Adams
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Behavioural Research for Marketing: A Practitioner's Handbook
Julian Adams
This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics.
208 pages, 57 Line drawings, black and white; 39 Tables, black and white; 57 Illustrations, black an
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 4 de julho de 2022 |
| ISBN13 | 9780367771331 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 202 |
| Dimensões | 228 × 153 × 19 mm · 324 g |
| Idioma | English |
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