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Data Analytics in Marketing, Entrepreneurship, and Innovation - Data Analytics Applications
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Data Analytics in Marketing, Entrepreneurship, and Innovation - Data Analytics Applications
Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.
182 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 25 de setembro de 2023 |
| ISBN13 | 9780367697648 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 182 |
| Dimensões | 157 × 233 × 13 mm · 294 g |
| Idioma | Inglês |
| Editor | El Alfy, Shahira |
| Editor | Kehal, Mounir |
