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Computational Advertising: Market and Technologies for Internet Commercial Monetization 2º edição
Peng Liu
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Computational Advertising: Market and Technologies for Internet Commercial Monetization 2º edição
Peng Liu
This book introduces computational advertising, and advertising monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit.
398 pages, 17 Tables, black and white; 131 Illustrations, black and white
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 27 de maio de 2020 |
| ISBN13 | 9780367206383 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 442 |
| Dimensões | 957 g |
| Idioma | English |
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