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Online Place Branding: The Case of Hong Kong - Routledge Advances in Management and Business Studies 1º edição
Lam, Phoenix (Hong Kong Polytechnic University, Hong Kong)
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Online Place Branding: The Case of Hong Kong - Routledge Advances in Management and Business Studies 1º edição
Lam, Phoenix (Hong Kong Polytechnic University, Hong Kong)
Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.
248 pages, 34 Halftones, black and white; 26 Tables, black and white; 34 Illustrations, black and wh
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 29 de dezembro de 2020 |
| ISBN13 | 9780367000349 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 188 |
| Dimensões | 242 × 160 × 19 mm · 454 g |
| Idioma | English |
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