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Marketing: A Complete Guide Malcolm McDonald
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Marketing: A Complete Guide
Malcolm McDonald
Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.
584 pages, Illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 17 de abril de 2003 |
| ISBN13 | 9780333994375 |
| Editoras | Palgrave Macmillan |
| Páginas | 584 |
| Dimensões | 156 × 230 × 33 mm · 856 g |
| Idioma | Inglês |
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