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Coming Attractions: Reading American Movie Trailers - Texas Film and Media Studies Series
Lisa Kernan
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Coming Attractions: Reading American Movie Trailers - Texas Film and Media Studies Series
Lisa Kernan
Starting from the premise that movie trailers can be considered a film genre, this book explores the genre's conventions and offers a primer for reading the rhetoric of movie trailers. It identifies three principal rhetorical strategies that structure trailers: appeals to audience interest in film genres, stories, and/or stars.
310 pages, 1, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de novembro de 2004 |
| ISBN13 | 9780292705586 |
| Editoras | University of Texas Press |
| Páginas | 308 |
| Dimensões | 159 × 229 × 17 mm · 442 g |
| Idioma | English |
Ver tudo de Lisa Kernan ( por exemplo Paperback Book )